Madeleine Lindley

Leading schoolbook supplier Madeleine Lindley need their marketing materials to work hard to promote the valuable ‘extras’ they offer to time-constrained teachers. For this multifaceted project, we created an advertisement for an education sector publication and two different mailshots – one promoting the company’s unique ‘book bands’ packages, and the other their libraries/book corners service. The designer and copywriter worked closely together from the outset to create artwork that combined emotive imagery and memorable straplines to clearly highlight what makes Madeleine Lindley’s service so special.